In this digital era, social media marketing is now one of the most popular mediums for promoting brands. The vast engagement on social media has made it a hotspot for attention worldwide. No matter what the age and socio-economic culture of people are, they tend to spend a considerable amount of time surfing different social media channels. These days, one thing that works like a charm when it comes to social media marketing is video marketing.
According to the reports, people spend around 100 minutes a day watching videos on the internet. With such huge numbers, including videos in social media marketing strategies become imperative.
People are more likely to notice videos than to read long paragraphs. Therefore, if your company wants to up its marketing game, it should consider investing in making creative videos for different social media channels.
This article will let you know several ways to use videos to enhance and elevate your social media marketing campaign.
#1. Always go for short and simple instructional videos
Yes, this trick can work wonders no matter what the business genre. The average attention level of humans does not go more than 30 seconds. Therefore, an easy way to promote your brand on social media platforms and websites is a short and simple instructional video. Make sure to reduce the content in the video to basic steps related to your products or services and try to use the skills of a professional social media agency to edit the video so that it can fit within 30 seconds.
This short and simple instructional video will not only highlight your products and services but also provide an engaging way to connect with consumers. Now that the videos are engaging, they will generate a higher ROI than a simple picture.
#2. Create high-quality videos
Most people avoid watching videos that are low on resolution. People pay much more attention when the picture quality is good and vivid. Since there have been so many advancements across the world, especially when it comes to creating videos, the audience naturally expects a greater vision. Therefore, a company should try to create high-quality videos to promote its brand on different social media platforms.
#3. Use social media videos as a customer service channel
Customer support is an incredibly crucial element when it comes to social media management or brand management. While companies might not be involved in responding to customer concerns through videos primarily, using this media format enables businesses to provide detailed information to the targeted customers before problems ever arise.
You can include how-to videos or FAQ videos that your users can use to troubleshoot their problems. This makes it fun and engaging to solve problems that would otherwise be bothersome for the users.
#4. Create product videos when selling tangible products
Most people prefer to see a product in real life before leaping shopping for the same product. In fact, according to reports, people spend around 88 percent more time on sales pages featuring product videos rather than on sales pages with product pictures alone.
You should create product videos and take this opportunity to bridge the gap between real-life demonstrations and the virtual shopping experience. Things you should consider including in these videos are how products work, their features, benefits, and how consumers can use these products.
#5. Test different video lengths to better understand customers
Just because you are creating a product video because of its popularity as an effective marketing tool or the popularity of the product itself, it does not mean that it will be successful. Instead, the best approach you can take to ensure the success of your product videos is to test your audience. For instance, you can create videos with different formats, lengths, and speeds and then test them among your targeted audience.
Monitor the engagement metrics closely so that you know what videos can work best for your target audience. Once you know the needs and preferences of your audience, next try to adapt your future content to meet their expectations. The most effective social media marketing strategy is giving your audience exactly what they want.
#6. Create customer video testimonials
Testimonials are the most vital part of a company’s marketing campaign as they help the company build the trust of targeted consumers in its brand and products. Rather than just posting regular written testimonials, you can create customer video testimonials as they bring happy customers to life. Additionally, your viewers will better identify with your video testimonials.
You can reach out to your existing customers and ask if they are interested in providing a video testimonial for your products and services. Add the video on the official page on different social media platforms for a more casual approach and let your viewers naturally build trust.
#7. Create videos on trending topics
People these days are more attracted to and involved in content related to social topics. As a company, having an opinion is important and it does attract an audience in large proportions. Once your brand speaks on topics of public concern, automatically your targeted customers will believe that your company cares for society and them. It will help in building a positive attitude of the audience towards your company. So, see to it that your social marketing team comes up with trending topics and curates engaging videos.
Final Word
Now that you know how important it is to post videos on different social media channels for effective brand marketing, make sure to hire an expert social media management agency for creating engaging videos. Talir Group is one of the leading Dubai-based companies that offers professional, reliable, and high-quality digital and social media marketing services. To reach the right people, it is imperative to have access to the right tools and skills. With Talir, your company can have trending and informative product videos to attract and engage the targeted customers, boost your brand awareness, and increase profits.
