Search Console and Data Studio have been recognized as one of the most useful SEO (Search Engine Optimization) tools released by Google for experts in the strategy digital marketing field. Google Search Console is a free web service that can be used to analyse and monitor a business’ website present on the SERPs (Search Engine Results Page). Any maintenance as well as troubleshooting issues such as crawling errors, indexing status, and search queries among many others can also be identified and rectified through this service. This is especially needed to ensure a high ranking of the website at all times which will lead to optimum customer visibility at all times.
Google Data Studio is another free online tool that SEO specialists use to generate reports using all the data gathered on how the previously implied SEO strategies have performed. These reports help identify areas that are strong, need to be improved or must be capitalised further and ensure there is a consistently strong SEO performance of the website throughout. Dashboards can also be customised to further help maximise the efficiency and efficacy of the set SEO strategies. Google is now launching a new subsection of blog posts dedicated to these two tools to enlighten professionals more about the different beneficial features of these tools as per their latest update.
All of these unique advantages are discussed below to understand what more can these innovative services offer to SEO optimization together.
What this Integration Offers?
The first blog post under this series details creating a connection and integrating the two web services together to get better holistic results such as higher SERP rankings. Google Search Control by itself can help provide insights on the data collected but truly understanding what it represents is a challenge for this online tool to achieve on its own.
But when a custom dashboard is created using Google Data Studio that provides a visual representation of the data, more accurate and well-founded decisions can be made about the current SEO strategies and their effectiveness. By combining the two, although extra data will not be gathered, a better intuitive approach to understanding the data will be available on one interface altogether.
Connecting the Two Tools
In order to build that integration, users can navigate to the Connect Gallery in Google Data Studio and select Google Search Control and then scroll down to find the different aspects that can be connected. Depending on the features that are relevant to the business, the specific properties can be selected and the data connecter will put the data from the respective property together on the unified platform for view. A digital marketing specialist from an SEO agency can help further clarify and elaborate any details along with providing advice and guidance to set up the needful in a quick and efficient way.
However, it is important to remember that the data from Search Control has not been extracted yet for the join viewing. To do this, the data must be exported which can be done using Web Interface that will migrate the needful information to Data Studio. Although there are automated options that offer complete data export in one step such as Search Analytics API, Google emphasises on using this manual method as it offers more flexibility which in turn means more convenience.
Steps to Follow to Export Data from Search Control:
Step 1: On Search Console, navigate to the Performance Report Screen which will display a range of dates. Select the desired range and click on export data.
Step 2: An enhanced way to export the data is to do so onto a Google sheet before importing the data into Data Studio as once the data is on Google Sheets it can be tweaked and grouped as needed. A Google Sheet Function that comes into play here is ‘IMPORTDATA’ which imports the data from the URL directly. For query classification, any query can be classified into a category in this manner just as geographical data can be classified into regions.
Step 3: In this step, the Google Sheets can be connected to Data Studio, which just like the direct export step can be completed through Connector Gallery. Once exported, the visualisation of the data will begin automatically on Data Studio.
Looking Forward to the Future
Given the variety of tools available, selecting the ones that are truly effective and useful is not always easy to discern. However, from the very start, Google has been releasing optimal services that are diversified in their functions and operations and address each aspect of SEO strategy building in an adequate manner. Search Control and Data Studio are two such examples of free online services by Google that hold a lot of potential that is yet to be harvested to their full extent by SEO specialists.
Through this new blog post series, Google will be able to emphasise the functions of these tools in a renewed way, by bringing to light how the best aspects of both the services can be combined for enhanced results. While the first post concentrated on connecting the two onto a single interface, the next post is said to address how ‘Data Studio will help with Monitoring Search Traffic and more.’ that will also provide detailed instructions and examples on how to execute the instructions.
To ensure your business is taking utmost advantage of these enhanced tips from the leading search engine in the world, contact a digital marketing agency and take the help of their extensive industry knowledge, expertise and experience to craft a better SEO strategy. Talir Group is one such agency that has been renowned for its work in the region for a long time starting from web design and development, Google Ads, social media marketing, SEO, to recruitment. Get in touch with our team at Talir Group and enhance the workings of your business’ current digital marketing strategy by consulting our experts today.
