When it comes to increasing brand awareness and gaining a wide-reach audience, using marketing tools and online platforms is the most relevant and feasible means of building a strong market presence. As every business from any and all sectors and industries rely on creating some form of an online presence, designing a simple and clear strategy to employ these marketing tools and executing it fruitfully is the typical plan of action.
However, when the intended audience expands to a larger global scale: the applied tools, strategies and considerations significantly change to meet the shift in demographics, which ultimately affects the bigger agenda and its consequent implementation. Highlighted below are 8 of the best-sought tactics that can help further build and establish an international online presence for a brand.
- An All-Inclusive Innovative Website
The primary step to take in order to build a strong presence online is to start by constructing a website. When doing so, it is important to include elements that tell the brand’s story, the team that makes the brand what it is and the main products or services that are being sold. Using fonts, sizes, colours, optimized images, videos, interactive graphics along with responsive site designs that represent the business’ values and brand image will market the brand in the best way possible. As for the technical aspects, it is important to ensure that the website is also user-friendly by including chatbots, contact information, and mobile devices optimization so that the website can be accessed on all gadgets without hassles.
- A Top-Notch SEO Strategy
SEO or search engine optimization is the basis of creating a flourishing online presence as in today’s world ranking and visibility on search engines defines the business’ success and dominance in the market. Search engines like Google, Yahoo, Bing, AOL, etc evaluate a website on the basis of the traffic it receives and rank it accordingly.
Websites that are rich in keywords that are often searched for are more likely to appear first on SERPs (search engine result pages) in addition to other sites and pages linking and promoting the brand’s web page. With the previously mentioned strategies working on off-site SEO, the on-site SEO can be worked upon by curating the HTML source code well contributing to a holistic SEO strategy.
- Diversify Onto all Social Media Platforms
Besides creating and publishing a website, promoting the brand on social media platforms is a must to increase brand awareness and market presence. With over half of the world’s population owning accounts on platforms like Facebook, Instagram, Twitter, Snapchat, LinkedIn, Reddit, etc, these sites provide a premium interface to interact with audiences from all parts of the world and display a brand in the best way possible. Depending on the type of business and its products and services being marketed, the apt social media sites can be used and these accounts can then be linked back to the website to allow all site visitors to explore the brand’s transparency and aesthetics.
- Mastering Online Advertising
Online advertising is the digital take on the traditional marketing styles that has since its conception allowed brands to promote their content on other websites that usually pop up as banners or ads on pages. However, this concept has long expanded to social media platforms and search engines in an attempt to expand digital marketing to a new level.
Besides SEO optimization benefits for websites, search engines are also good for marketing products and services through interfaces like Google Ads that advertise content on SERPs by appearing above the search results when a topic is searched. Ads are also prevalent on Facebook, Instagram, Youtube and Snapchat among many others that help build brand exposure optimally given its large audience and users.
- Maintaining Constant Online Activity
While achieving other feats, it is also important to keep the regular subscribers and the captivated audience engaged by posting information and updates on the business’ website and social media accounts. This helps to keep the sites trending on the SERPs and also the brand relevant and ‘out there. Stale content and outdated posts will reduce the number of followers for your brand that would negatively impact the sales of your business.
In order to prevent this from occurring, a digital marketing agency can also be hired that will regularly keep the sites active and build customer engagement online keeping in mind the international perspective. Further outreach can also be achieved by putting interested people on list serves whereby they receive regular newsletters and Press Releases (PRs) that keep them updated on the new offerings of the brand and enhance engagement.
- Listing on All Web Directories
Another way in which customers and clients can find a brand online is through online directors that besides search engines include Yelp, Apple Maps, Bing Places and even Google My Business. These interfaces also allow customers to review the business and its components that inadvertently contribute to more brand marketing.
Business information is also made available on these sites that provide the company with more prospects and publicity. With a well rounded online presence, individuals locally and internally are bound to enquire about the business’s services and products, learn about its genuineness and make purchases that ultimately bring in sales to the firm.
- Analyzing Trends & Results
True strategizes digital marketing occurs when the trends of the moment are well analyzed and accordingly plans and content is curated that help build the brand’s popularity, presence and outlook altogether. Be it SEO keywords or fads, studying consumer behaviour is an important component that can help direct marketing strategies better that will lead to an improved and enhanced online presence and sales.
Once all of the tools and strategies have been put into use after considering the trends, it is important to review the results of these efforts. This can be done via Google Analytics which provides information on the success of a business’s SEO strategy or even through metric sites that help track engagement, reach and website traffic and provide analysis on the findings. Insights like this help reshape strategies for the future and help companies realize where more investment and action is needed in order to achieve a better online presence.
The team at Talir Group specialize in achieving all of the above in an efficient and efficacious manner using their deep industry knowledge and expertise that makes them a trendsetter in the market. Avail the benefits of our expert knowledge and services to build a strong and stable online presence by contacting our team of digital marketing professionals today.
