December 13, 2020
Why You Should Go All-in with Digital Marketing in 2021
The Covid-19 pandemic has shown us that the internet is the future of business.
To survive and grow, firms (including the more traditional ones) must invest in digital assets. This would include building user-friendly websites and adopting modern online marketing practices to engage existing customers and acquire new ones.
If you’re a business owner or manager still wondering why you should invest more in digital marketing, this article is for you.
In this post, we’ll be looking at the importance of digital marketing in today’s world and the marketing strategies you can employ to grow your business.
Let’s start with the basics.
What Does Digital Marketing Even Mean?
I am sure this is not your first time hearing the phrase “digital marketing.”
You probably landed on this page by searching for terms related to digital marketing or digital marketing agency.
However, for the sake of those who are new to this digital marketing thing, I will give a brief explanation.
Digital marketing is applying internet technologies, modern marketing practices, and online channels to promote a business or service. Digital marketing is also called online marketing or internet marketing.
The tools used range from advertising channels such as social media platforms to audience research tools and other highly sophisticated user targeting and retargeting platforms and algorithms. We’ll examine a few of these later.
Digital marketing is also further divided into organic and paid marketing.
For organic marketing, practices such as social media management, search engine optimization, and viral marketing are employed to drive growth without spending money on advertising.
On the other hand, paid marketing means you need to spend money to get customers. When you stop paying, customers stop coming.
Which Strategy is Best for Your Business?
I know that’s the question you will be asking yourself at this point. Well, to answer this question, you need to answer a few other ones:
- What’s your marketing goal?
- Who are your ideal customers?
- Do you want short-term or long-term results?
- And so on.
Ideally, it’s best to talk to a marketing strategist or a digital marketing agency to help you determine what marketing practices would be better for your business. If you are a Dubai business owner, feel free to schedule a free marketing consultation with us.
Why Should You Invest in Digital Marketing?
There are so many reasons to invest in digital marketing. To keep this post concise, we’ll go over just five.
Be where your customers are: Marketing is all about meeting your customers where they are. In today’s world, everybody is online, including your customers.
Facebook and Google control more eyeballs than all TV, newspaper, and radio stations in the world combined. In fact, all TV and radio stations now have websites and Facebook pages. Besides, people no longer read newspapers; they watch YouTube.
So if there is one reason to go all-in on digital marketing, it’s because that’s where your customers are hanging out.
By being where your customers and potential customers are, you can promote your business and build a better relationship with them.
Trackable and measurable results: Two things that make digital marketing better than traditional advertising is tracking and analytics.
Before the advent of digital marketing, analyzing the impact of a marketing campaign was difficult, if not impossible.
When you advertise in newspapers, you can’t say with certainty how many people saw your ads. Unless you are running a coupon campaign, you will not be able to ascertain whether such a campaign was effective or not.
With digital marketing, you can track every metric that matters to your business, from the reach to impressions, clicks, and actual conversions.
Better planning, budgeting, and forecasting: Because of the massive amount of data available to online advertisers, they can better predict the outcome of campaigns even before setting it up.
Tools like Google keywords planner and Facebook ads planner can help you predict the number of people your campaign would reach and the amount of conversion to expect.
Besides, you can rely on the data available on your advertising dashboards to plan for future campaigns.
Cost-efficient advertising channels: Advertising on radio, televisions, and newspapers is so expensive that it is solely reserved for the big players.
Yet, digital marketing channels continue to generate more results than their traditional counterparts.
For instance, a 30-second slot in the most recent Super Bowl game cost companies around $5.6 million to reach about 102 million people. With that amount, you can advertise your product in every country in the world using online channels such as Facebook, Instagram, and Google. If your ads are well managed, you’ll see better results.
If you don’t want to spend on paid ads, you can also employ viral marketing and SEO practices to promote your product. Such organic marketing tactics take time, but they work.
Total control over your ads: When you advertise using traditional media, you are restricted in many ways. You can’t decide how the newspaper is distributed or who sees your ads. The cost is fixed, and you pay before you even start the campaign. You can’t pause or cancel the ads if you change your mind. Worse still, you can’t correct any mistakes once it’s published.
The story is different with online channels. When advertising on Facebook, Google, or even Bing, you determine how much you want to spend, who you want to target, and the number of days you want your ads to run. You can pause or make changes to a live campaign.
Digital Marketing Strategies to Grow your Business
There are many marketing strategies that you can employ to generate more customers for your business. We’ll do a more detailed exploration of the entire list in another post. For this article, let’s look at a few of the prominent ones.
Search Engine Optimization (SEO): This is the practice of improving a business’s visibility on search engines such as Google. To do this, you need to rank high for keywords and terms related to your business.
What does this entail? It means that you need to produce optimized content that search engines would like to show people when they search for things related to your products or services.
SEO takes time, but the results are more sustainable than paid advertising.
Social Media Marketing/Management: Social media marketing involves using social media platforms to reach and acquire customers. The aspect of digital marketing that deals with engaging with clients on social media is called social media management.
To build a sustainable social media marketing strategy, you will need the right marketing person or agency.
Pay Per Click (PPC): As the name implies, when using the PPC strategy, you pay for actions that your target audience takes on your advert. Such actions can include viewing, clicking, or purchasing your product.
PPC channels include Google ads, Bing ads, and many other native and programmatic ad networks.
We hope you found this post informative. If you are looking for a digital marketing agency to help straighten your digital footprint, we are here.
We’re a digital marketing agency based in Dubai with clients from every corner of the world. Go ahead, book a free consultation call with us today.