December 20, 2020
Top 6 Ways To Update Your Website In 2021
Things change fast in the digital space.
To stay relevant, your business must adapt to such changes when they happen.
Your social media managers must stay up-to-date with the latest industry trends. Your paid campaign managers must be on top of all the updates on paid advertising platforms like Google, Facebook, and Instagram. Most importantly, your website, which is your corporate office in the online world, must be kept updated at all times.
Below are some tips that you can consider when updating your website.
Start With Competitor Research
Most business managers know that competitor research is essential in everything they do in business. Unfortunately, they often ignore it when building or updating their business assets.
So if you want to update your website, start by checking competitors’ websites. Their activities could be a signal of what is going on in your market.
You can also use some specialized web tools to measure the overall performance of your competitors’ websites.
SimilarWeb, Google Alert, and Ahrefs are among the top web tools used to compare and keep tabs with competitors in the industry.
Ahrefs will help you generate competitor statistics and explain what to do to stay ahead of them.
Other tools you can check out are BuzzSumo, Marketing Grader, SpyFu, and SpyOnWeb. These tools are user friendly and don’t require any exceptional learning.
Most of the tools offer free versions and free trials. Go ahead and try some of them. If you would like professional help with planning and updating your website, please feel free to reach out to us.
Keep the Design Simple and Relevant
The first impression matters.
So if you want people to remember your website after they have left it, you must make an effort to wow them.
That said, keep in mind that a great website design isn’t just about visuals; it’s also about structure, content, and flow.
Some of the web design features that you can consider incorporating into your website design or update are:
- Vector arts: They are timeless and light — yet trendy.
- Videos and animation explainers: They can help convey information quicker, but try to keep the video short and small to avoid reducing your website speed.
- Layout type: Go for asymmetrical design if you want your website to appear modern and have the design skills to pull it off. On the other hand, if you want your website to convey class and orderliness, a symmetrical design style would be right.
While these tips can help you plan your website update by yourself, it’s advisable to seek a professional website design company. This will save you a lot of time and money in the long-run.
Make Your Website User-friendly and Functional
Have you read the book “Don’t Make Me Think” by Steve Krug?
If you haven’t, please do before you start planning your website design update.
The main idea is that users appreciate anything that makes their life simpler. So when designing your website, make sure that important details are quickly visible to your visitors.
If there are hidden elements, your design should make it simple to navigate and find.
Thus, ensure that your website is web and mobile-optimized, loads fast, and easily navigable. Lastly, fix all broken links and update all your information, including contact details and social media handles.
Invest in Search Engine Optimization (SEO)
No doubt, it’s easier to get results through paid marketing campaigns. Still, if you want your website to remain relevant long-term, it’s wise to invest in SEO.
Search Engine Optimization (SEO) will improve your website’s visibility and ranking so you can keep getting traffic in the future. This will equally lead to higher leads and customers for lesser or no additional cost.
Thus, apart from investing in website design updates, you should regularly update your website content and focus on ranking for keywords related to your business.
You can use Google Keyword Planner to discover the keywords that would drive the most traffic to your business.
Setup Your Analytics Properly
Analytics is one of the best tools created by Google. This tool is useful for measuring user behavioral data and tracking website performance. It’s also essential for diagnosing errors in your website.
There are a ton of other analytic tools out there as well. If you are running Facebook campaigns, pay close attention to your ads manager dashboard to understand your campaigns’ performance. The same goes for other platforms and channels.
That said, make sure you always compare the results you see on the other dashboards with what is available on your Google Analytics. If you discover any discrepancies, then ask questions to know why it’s happening.
Consider Adding E-commerce Functionality
When updating your website, you should consider adding e-commerce functions.
These days, you don’t have to be Amazon or Alibaba to sell online. People are becoming more comfortable shopping online, especially since the Covid-19 pandemic showed us that it’s safe.
With a simple shopping cart or booking page, and a seamless checkout process, you can sell your products or services to people from all over the world.
If you are wondering how to get started, please reach out to us. We can assess your business to ascertain how to integrate e-commerce functionality into your website. This would depend on the technology stack of your website.
Why You Should Keep Your Website Updated
Since you’ve read to this point, it means you’re serious about updating your website.
However, if you are wondering if the stress of updating your website is worth it, here are three reasons to do it.
Trust: Visitors rely on the impression they get from your website and other online platforms when making buying decisions. If your business website is left the same way for a long time while your competitors keep doing new things, you risk losing your visitors’ trust. You may even lose existing customers to more innovative competitors.
Business Visibility: Website update increases visibility as search engines favor websites with fresh content, optimized keywords, and updated designs. Thus, updating your website does not only make it trendy. It’s also an excellent way to generate new leads and keep existing customers excited about doing business with you. It’s a signal that you are innovative.
Survive Algorithmic Changes: Google and other search engines change and update their algorithms often. So it’s vital to adjust to these changes and position your website to either take advantage of them or avoid pitfalls.
Website design and updates can be rigorous and time-consuming. You have to decide the design layout, write content, choose the appropriate technology, and create the design elements using photoshop and other tools.
You also have to set up the analytics and other dashboards and sync them with your website for proper reporting.
It doesn’t end there. You need to update your content regularly and keep an eye on algorithmic changes.
As a business owner or manager, you may not have time for all these. If you need professional help, please don’t hesitate to contact us. We’re a Dubai-based digital marketing agency with clients from different parts of the globe. Book a free consultation call with us today so we can go over your design needs.