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February 21, 2021

Can SEO Help Grow Your Small Business?

Dot Pattern

Every time we meet with a potential client looking for SEO services, we hear the same concern- “Can SEO really help grow my businesses?”

We understand why companies, especially small businesses have second thoughts when it comes to spending money on SEO activities. In digital marketing, SEO is perhaps the one branch that doesn’t provide immediate results. Whether you already have a functioning website or you need to start from scratch, actual results from SEO activities will take at least 6 months to provide visible results.

So in this blog, we will share six reasons as quoted by our SEO experts on how this digital marketing service can help grow your small business.

What Is SEO Anyway?

SEO or search engine optimization helps business owners create fast, robust, and user-friendly websites that rank high in search engines like Google. Having an optimized and functional website is the first thing your business needs to mark its presence on the internet and bring in qualified leads who could turn into potential customers.

An optimized website also plays a key role in building brand awareness for your business. Studies show that an average user is more likely to trust a website that appears on the first page of the search engine results pages (SERPs) than brands that do not. So, if you are a small business owner, it is high time that you utilize SEO to build a strong online presence to gain an advantage over your competition and acquire new customers.

Need more reasons? Here is what our SEO experts have to say-

“Your website is your primary source of traffic. Optimize and keep it up-to-date.”

Many businesses fail to understand how important it is to have a functioning website. When a user is looking for a particular service or solution for the first time, they are not particularly brand conscious. An organic search on the internet will bring the results that may simply interest them, provide information, service, or solution to their issue. If your business doesn’t turn up when searched for, it’s your loss.

 

Can SEO Help Grow Your Small Business?

 

Getting visibility in an organic search is crucial for your business. Your website has to be in top shape as a component of the buyer funnel, where users visit to complete a conversion or engagement. While all search engines contribute to a brand’s visibility, getting on to the first page of Google SERP is what you must bet your money on. Maintaining a 92.47 percent market share as of January 2021, Google has long dominated the search engine market; which is why its guidelines are important when doing SEO.

When you have a high-quality website that is well maintained with regular optimizations, chances of appearing on the first page of Google SERP are high- thereby increasing your site traffic and consequently, your business.

“Good SEO not only means a high-functioning website but also better user experience”

Every business out there is vying for maximum visibility. With better organic rankings, it’s surely possible. However, SEO is not just about being on the first page of SERP with a technically sound website.

User experience plays a vital role in improving your website’s rankings. When a user visits your website, he or she has certain expectations from it, apart from finding a solution to their problem. A potential customer who visits your website will appreciate user-friendly design, clear and precise content, easily accessible navigation, and quick responses on clicks. The website’s user interface, content, and page loading speed all contribute to a positive user experience. With SEO techniques, you can manage and maintain a lot of these factors.

Customers know what they want before visiting your website. So if they cannot find it in a few clicks, it will constitute a bad user experience. At the same time, Google is effectively interpreting favorable and unfavorable user experiences by monitoring multiple parameters including bounce rate, page views, and load speed.

Hence, it is very important to ensure a positive user experience for your website’s success. With quality SEO, you can now ensure a good user experience and improve your brand’s rankings on the Google SERP, all the while keeping your potential customers satisfied.

“Local SEO should be the HERO of your digital marketing efforts if you are a small business”

Small businesses need a lot of local visibility, especially when they are just taking off. For some brick and mortar ventures like cafes and restaurants, local SEO is a great tactic for better discoverability and business.

 

 

Local SEO gained more prominence due to the rise in mobile traffic. Today, mobile accounts for approximately half of the web traffic worldwide. Statistics show that as of the third quarter of 2020, mobile devices generated 50.81 percent of global website traffic. So, it’s safe to say that local searches are here to stay and ensure the success of small and medium-sized businesses.
Local SEO focuses on optimizing your website for a specific vicinity, allowing people to find it quickly and easily during a search. Our SEO experts make this possible by including local citations, backlinks, and local listings relevant to your business location and the kind of service or solution you provide.

For instance, if you own a quaint cafe in Jumeirah, with the help of local SEO, your place of business will come up in the local search of a user looking for a cafe nearby. With an optimized Knowledge Graph panel and Google My Business listing, your brand will receive good engagement, traffic, and visibility.

“Want your brand to have credibility? SEO is the way to go.”

If you want your brand to have trust and credibility, SEO will help you build through your digital properties. Your website can gain authority through quality backlinks, optimized on-page elements and content, and ensuring positive user behavior. However, it is impossible to build credibility overnight. Optimization activities have to be ongoing and should be maintained.

The goal is to keep your website clean, user-friendly, and discoverable in search through continuous SEO activities. As many elements go into building credibility and establishing authority, you need a team of experts to work on your digital assets. Our SEO agency specializes in utilizing the insights gained over the years from working with many businesses over multiple domains.

Ultimately brand credibility depends on the quality and value of the service your business provides. If your business offerings are unmatching, building brand trust and authority will be quick and easy.

“SEO not only helps you keep up with Google updates but also stay on top of web changes”

If you have worked with SEO specialists before to optimize your website and other digital assets and then let it stagnate without ongoing activities, it’s time to pick up the pieces and start over. With Google’s search algorithm getting smarter every second, you need your digital properties to be monitored and managed every day to keep your position on page 1 and stay ahead of the competition.

 

Search engine optimization

 

Building your brand organically on the web takes time, effort, and most importantly, consistency. We have seen Google make thousands of algorithm changes every year. If you fall back too much, maintaining your page 1 ranking is next to impossible. By employing our SEO experts who can proactively monitor major algorithm changes, you can keep your website ready for every Google update.

Keeping up with Google is one thing. But your digital assets also need to be ready for the ever-changing web environment. Working with a team who knows to keep your website and other properties performing without glitches will give your brand an edge over your competitors.

“You won’t burn a hole in your pocket with SEO”

Trust us when we say that SEO is relatively cheap. While ads have a role in getting you hot leads and promising customers, your page ranking and organic traffic are what will keep you running for long.

SEO is a long-term strategy that doesn’t cost as much as all other digital marketing activities put together. Making a steady investment towards SEO, monitoring and maintenance will only do your brand good.

Remember the market keeps evolving, and so do the trends. Our experts closely follow these changes and make the right SEO recommendations when the time comes. At the end of the day, you want users to visit your website, have a good user experience and keep coming back till they convert to loyal customers.

What next?

We invite you to talk to our experts. Our SEO agency is committed to serving in your best interest with a pocket-friendly budget. Get your optimization activities up and running at the earliest so that your business is on the top of page 1 as everyone’s go-to brand.

February 15, 2021

Google Ads Broad Match Modifier (BMM) Is On Its Way Out & How Phrase Match Will Change

Dot Pattern

 

Google has always been one step ahead when it comes to making self-serve online advertising easy, effective, and efficient. Right from the launch of Google Ads (Adwords back then) on October 23, 2000, internet marketers have seen the advertising platform undergo many changes to fit the user’s latest needs.

 

So it comes as no surprise that Google has announced a number of feature changes and addons since the new year, of which the most talked about one pertains to phrase match and broad match modifiers in the keyword planner.

 

On February 4th, 2021, Google announced that they are bringing the behaviors of broad match modifier (BMM) into phrase match and phase out support for BMM. This change is meant to simplify the keyword portfolio and help advertisers reach more relevant user searches, thereby improving the efficiency of the search ads. This gradual rollout will change the back end processing for keyword match types to show ads that are most relevant for a particular search.

 

Before we dive into more details on what to expect from this change, here is a recap on keyword modifiers-

 

Understanding keyword modifiers 

 

Keywords are pivotal to Google Ads. These are words or phrases that are used to match the ads with terms users search for on the search engine. To ensure that relevant ads are shown for every user search, keyword match types are used. The keyword match type determines how closely your chosen keyword needs to match with a user’s search query for your ad to be considered for the auction. 

 

Currently, there are 3 types of keyword match types-

 

Broad match

Using this will make your ad show up for searches that relate to your keyword. Generally, no notations are used to represent this. Eg: Keyword

 

Phrase match

Using phrase match will allow your ad to show up for queries that include the meaning of your chosen keyword. The notation used for inputting keywords is the double quotation marks. Eg: “Keyword”

 

Exact match

Exact match allows ads to appear only for those searches using the meaning as your keyword. The notation used for inputting keywords is the square brackets. Eg: [keyword]

 

So, what exactly are keyword modifiers?

 

Keyword modifiers are extra words that users use in their search query to get the most relevant results. So by using the keyword modifiers, you can control your ad visibility for specific or broad search terms.

 

Broad match modifiers

 

Digital marketers use broad match modifiers so that ads may show for all searches that are related to your keyword. This is usually preferred when you want to reach a wider audience and attract more visitors to your website without taking too much time on building keyword lists.

 

For instance, imagine that you are running an ad for your easy vegan recipes website with a broad match modifier. In that case, your ad may appear for queries like “easy cooking recipes”, “lockdown cooking recipes” or “healthy cooking recipes”.

 

This match type works well with Smart Bidding where the system sets a bid for each auction of each query by bidding up or down based on how well the query is likely to perform.

 

Phase match modifiers

 

Including phase match modifiers in your keyword list will make your ads show up on searches that include the meaning of your keyword. A phrase match is more targeted than a broad match but still less flexible than an exact match. Going by our previous example, the ad for your easy vegan recipes will now appear for searches like “French vegan recipes”, “cooking vegan recipes” or “easy vegan recipes to make at home”.

 

Exact match modifiers

 

As the name suggests, ads appear only for queries that have the exact meaning or intent of your chosen keyword. So if you optimize your ad’s keyword list with an exact match modifier for the above example, your website’s ad will appear for searches like “easy vegan recipes ”, “vegan recipes” or “easy recipes for vegans”.

 

What happens now?

 

With the new change in keyword modifiers, Google expects the updated phrase match to have the best of both match types- the expanded reach offered by broad match modifier and the increased control offered by phrase match. Starting February 18th, Google is expected to roll out the updated phrase match for all of its first wave languages (English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian).

 

The change is likely to affect all other Google Ads languages by July 2021, after which BMM will be completely phased out. From then on, advertisers will be prevented from creating new BMM keywords as the updated phrase match will include its features. This update, however, does not impact negative keyword match types.

 

Google explained the change with the help of the following example-

 

Currently, if an advertiser is using the broad match modifier for the keywords +moving +services +NYC +to +Boston, it may show up for the search query “moving services NYC to Boston” as well as “moving services Boston to NYC”. If the advertiser is based in NYC, the second query is irrelevant for them as the searcher is moving in the opposite direction. With the updated phrase match, the order of the words is important, which means that the ads will not be shown for user queries in the opposite direction.

 

Google Ads Agency | Talir Group

Source: Google Ads Help

 

With this change, there is a possibility that advertisers may see an increase in the traffic volume for phrase match keywords, while a decrease may be noted for BMM keywords, especially those using modifiers on some words. To avoid losing your traffic, Google recommends the following steps-

 

  • Add additional phrase match keywords relevant to your business
  • Pair smart bidding strategy with broad match keywords
  • Check out the “Add Keywords” recommendations and explore potential keywords to help recover traffic volume
  • Regularly monitor your keywords’ performance over time and see which search queries have decreased traffic volume. Add new phrase match keywords to bridge the gap where ever necessary.

 

What to expect?

 

Over the years, Google has offered or taken away the control offered by different match types to make the whole process better automated. Such changes have always helped digital marketing advertisers and marketers to save time managing keywords. However, expect some calibration in your ad campaigns to suit the change as traffic may fluctuate as these changes roll out. By closely monitoring performance metrics, necessary changes can be made to take ongoing campaigns forward by creating new keywords in the updated phrase match.

 

If you have queries regarding this change or other concerns regarding your ad’s performance, reach out to our digital marketing agency in Dubai. Our Google Ads managers can analyze your ongoing campaigns and optimize them to adapt to the latest changes or set up new campaigns to ensure the continuity of your marketing efforts. Call our digital agency today to learn more.

More Insights

January 27, 2021

Why You Should Hire A Google Ads Agency in 2021

Dot Pattern

2021 is a year full of hope. With nations standing strong against the Covid-19 pandemic and rolling out vaccines, things have started to look up. Market places are already open and picking pace, with more and more brands taking their business online. 

 

Undoubtedly 2020 was a year of reinvention for every business out there. Even when bigger brands maintained a favourable online presence, SMEs used to hold back on their digital marketing needs, worried about cost and manpower requirements. However, as more and more people are getting online to shop and avail various services, it’s high time that every brand should think of strengthening their online presence.

 

In reality, online digital marketing is the cheapest per impression compared to all other mediums of advertising. It is also more efficient. As digital information can be accessed using the internet from any part of the world at any time, advertising online can reach a larger audience with less effort. So by relying on Google Ads, rest assured that information about your brand’s product or service can reach millions without burning a hole in your pocket.

 

Why do you need Google Ads?

 

You might be wondering what’s all the deal about Google Ads. Is it a necessity for your business to grow online? Let’s find out-

 

Google Ads is a pay per click (PPC) advertising service from Google, to advertise on its search engine. As the name suggests, the advertiser pays a fee when and only when their ad is clicked on by a user. If done right, Google Ads not only gets more people to visit your website but also targets the right audience.

 

Statistics show that Google receives nearly five billion searches every day. It is the one place where people go to get all their queries answered. An average user doesn’t differentiate between an advertisement and a regular search result as long as the result answers their question or provides a solution for their issue. Imagine if a person looking for a product or service you provide finds your website when they are specifically searching for it. Talk about red hot leads!

 

Sponsored ads also appear on websites that are part of the Google display network. Even while users mindlessly scroll browse through websites, your ads can appear and catch the eye of a potential customer.

 

In short, Google Ads is one of the strongest marketing tools for advertising on the internet. By including Google Ads to your digital marketing strategy, you could well be on your way to running a very busy business this year.

 

When to hire a Google Ads Agency?

 

We have seen that most small business owners do multiple roles every day. Visualizing new products/services, checking daily operations, going through expense sheets, setting up new marketing activities and a hundred other things may be on your daily to-do list. Trying to manage a Google Ads campaign in between all these will not only tiring but will not be as effective as you want it to be.

 

While Google Ads are accessible to everyone with a Google account, running an ad campaign takes a lot of effort. An ad campaign must be carefully planned and executed if you want to get desirable results while staying within your budget. A Google Ads manager is an expert who can assist you in this respect. An ads manager will not only set up your advertising campaign according to the specifics but will also regularly review the results and optimize it accordingly. This includes managing your cost per click (CPC), adding new keywords/negative keywords, analysing the performance of the ads, testing and updating ad copies and many other tasks that will ensure the best result from your campaign.

 

If you are looking for reasons to hire a Google Ads agency, we can give you six of them. Here is why you should consider hiring an ad agency-

 

1. Google Ads agencies know their tools

Ad agencies have experts who know Google Ads like the back of their hand. When it comes to effective ad management, it is necessary to know the many policies in place between multiple ad platforms. Ad managers have access to the latest rules and updates in Google Ads, which allows them to fine-tune campaigns to get the desired result. Agencies also utilize internal management and tracking software that can continuously monitor and provide reports, making google campaign management an ongoing process.

 

Google ads agency

 

2. Ad agencies manage your account better

Google Ads management is not a one-man-show. Having a team working on your account ensures faster setup and gets your campaign running in no time. A dedicated account manager will regularly update you about the campaign results and provide a comprehensive report. With an expert team at your disposal, rest assured that your ads run better and give your desirable results.

 

3. Ad agencies provide better content and designs

The success of an ad campaign is not only dependent on the strategy and ads management but also on how well the ad creative or landing page is designed. People are naturally drawn to eye-catchy advertisements. Simple and readable content that talks exactly about what you offer, complemented with smart designs can incite some interest and invite users to take action. Ad agencies have design and content specialists who can bring a ‘wow’ factor to your ads with impactful content and aesthetics, making it highly effective.

 

4. Ad agencies have invaluable experience

Ad agencies like ours have worked with many clients, running numerous campaigns at a time. This helps the ad management team to gain invaluable experience and expertise in what they do. Having worked on thousands of campaigns, every team member will be able to provide insights that are extremely helpful in running a successful campaign. The team will be well equipped to push for risks and reach out to untapped markets. This ensures quality leads from a wider audience that can be easily converted to loyal customers.

 

5. Ad agencies target all sections of the sales funnel

The sales funnel describes a customer’s journey from finding a brand to being its loyal customer. Running ads online requires a good understanding of the sales funnel. Here is how it works-

 

Each section of the sales funnel requires different digital marketing strategies. For instance, the top of the funnel is wider- representing a wider audience who are not yet aware of your brand. When advertising to this audience, the focus is on providing information about the products and services you offer. In the middle, you are targeting people who are already interested in your brand but have not converted. These are potential customers who are ready to buy from you with the right encouragement. So the ads must be tuned to inform about price drops and special discounts which pushes them to make a purchase. At the bottom of the funnel, you have your loyal customers. Here the ads should be more specific, providing details of new products and loyalty programs customers can avail.

 

digital marketing agency

 

As each section requires different kinds of advertising, with varied designs and content curated to target the right people, it requires a lot of expertise. Working with an ad management agency will help you navigate the nuances in advertising, making your campaigns highly effective.

 

6. Ad agencies let you focus on your business

What many people don’t know is that advertising is a business in itself. Add management agencies have account managers, creative directors, designers, developers and sales teams collaborating and working together at every point to run a successful ad campaign. By hiring a Google Ads agency to manage your ad campaigns, you can leave the specifics of digital marketing to them and focus on running your business.

 

Benefit from PPC Management

 

Hiring a PPC management agency to run your digital marketing campaigns is a great way to power up your business in 2021. Google Ads, Facebook and Instagram marketing all require expert insights and full-time commitment to run successful campaigns. Your ad campaigns are completely customizable depending upon your budget. So, take a break from your DIY marketing tactics and reach out to our specialists today for PPC management and other digital marketing services.

 

January 19, 2021

8 Instagram Hashtags Do’s & Don’ts

Dot Pattern

Hashtags are not a new addition on social media platforms. In fact, it’s a decade-old practice. However, finding the right hashtag to go with your post on social media platforms can be a true gamechanger. To reach the target audience on social platforms, using the perfect combination of hashtags is the key. Businesses and influencers all around the world are constantly experimenting, learning, and revising the use of hashtags to get better discoverability and gain more followers. In short, hashtags are easy to use, but hard to master.

 

So in this blog, let’s understand more about hashtags and 8 dos and don’ts that every business/influencer must know to grow your brand.

 

What’s the deal with Hashtags?

 

Technically speaking, a hashtag symbolized as ‘#’ is what we call a metadata tag. By using them on a photo, video and microblog content on social media platforms like Twitter, Facebook and Instagram, the posts get grouped with others using the same hashtag. Social media managers and agencies swear by the use of hashtags, as it allows users interested in similar content to find tagged posts easily, making them more visible and discoverable.  

 

While hashtags were reinvented on Twitter ten years ago, today it is widely used on social media platforms like Instagram, Facebook and Pinterest as well. While these platforms underwent a lot of changes over these years, the importance of hashtags has remained consistent.

 

For instance, even in 2021, the use of relevant and targeted hashtags on your Instagram posts and stories is undeniably the best way to get discovered and connect with new audiences. 

 

So how does it help your business or personal brand?

 

If used wisely, hashtags can differentiate your business or brand from the others. According to recent statistics, a post with at least one Instagram hashtag shows an average of 12.6% more engagement than posts without a hashtag.

 

Hashtags work similarly across all social platforms and is a recommended practice for social media management. Instagram hashtags organize and categorize photos and videos. When users search for topics they are interested in on the search bar, posts under the tag come up for easy access. The search bar also recommends similar hashtags to fine-tune searches. 

social media management hashtag

Meanwhile on Facebook, searching for content under a particular hashtag will open up a unique page showcasing all posts using the tag. This allows users to explore interesting content easily.

Sample Post social media management

Similarly, hashtags on Twitter pull up all the posts under the tag searched. Additionally, users have the option to sort the content by ‘Top’, ‘Latest’, ‘People’, ‘Photos’, and ‘Videos’.

Social Media Management | Instagram

Since hashtags are used with the sole intent to make content discoverable, the right hashtags can put you in front of your target audience, allowing them to connect with you instantly. 

 

Understanding Different Hashtags

 

Before you start using hashtags to promote your content on social platforms, it is important to learn about different types of hashtags. Understanding the types of hashtags will help you strategize better and bring your content in front of the right audience.

 

  • Branded hashtags

 

Branded hashtags are unique to each company or business and can be as simple as your brand name or company tagline. Using branded hashtags will help bring consistency to your page by imparting a strong brand identity.  

Branded Instagram Posts

Branded hashtags are largely used to promote campaigns or collect user-generated content. By reminding your existing social media followers to use the brand hashtags in their posts and stories, you can get discovered by a wider audience interested in your offerings. 

 

  • Campaign hashtags

 

Campaign hashtags are specifically used to promote things like the launch of a new product, special events or holiday giveaways. They are usually short-term tags and are a great way to build engagement during the campaign period. The below image shows posts on Instagram from Adidas’s “Original is” campaign. 

Campaign Hashtags | Instagram

  • Community hashtags

 

Used mostly by small businesses, community hashtags help connect like-minded audiences around a niche topic. Hashtags of particular products like #promdress or services like #fashionphotography, acronyms like #ootd (outfit of the day), location tags like#dubaifashion, etc. are all types of community hashtags that allows users to connect with others, improve their post visibility, gain followers and create their community.

Fashion Photography

How to improve your hashtag game? – Where to start

 

Once you have a better understanding of hashtags, you get started right away with their use. If you are a small business or personal brand looking to gain more followers, here are a few dos and don’ts to step up your hashtag game-

 

  • Do use niche hashtags

 

Niche hashtags are specific to your products or services, allowing you to get discovered by your target audience. Niche hashtags usually have identifiers like brand name or location, which improves your overall visibility on social media platforms. 

 

For instance, if you own a boutique in Dubai, do use hashtags like #dubaifashion or #dubaiboutique on your social media posts. This will help your online page and subsequently your store to get discovered by the right audience in the city and start gaining followers.

 

  • Don’t limit your hashtags to widely used ones

Popular hashtags often have over a million posts using them. Tags like #fashion for instance have over 900 million posts under it. From famous brands to an average social media user, this hashtag is widely used every day. If you limit your hashtags to similar ones with millions of tags under it, chances are that your post will get lost in the masses.

 

  • Do research hashtags before using them

While there may be hundreds of hashtags that are connected to your products or services, it is important to identify the ones that can make your post highly discoverable. Do thorough research and identify a niche and relevant hashtags that best describe your post’s content and use them accordingly.

 

  • Don’t use irrelevant hashtags

Many businesses and personal brands use irrelevant hashtags on their posts, thinking that they will get discovered by more people. However, remember that relevant hashtags take your content to the wrong audience who are least interested in what you offer. 

 

For instance, if your business deals exclusively with maternity clothing, using hashtags like #promdress or #ballgown to sell a maternity gown may not give the desired result. Instead, use targeted hashtags like #maternitygown or #maternitydress will help your post get discovered by pregnant women looking specifically for products you sell.

 

  • Do use easy to read hashtags

Using complicated hashtags with many words kills the purpose of using them. No one will readily search for a long and complicated tag while searching for topics they are interested in. So always keep your hashtags short, simple and easy to read.

 

  • Don’t hashtag every word

While using hashtags on the body of your caption is a good idea, hashtagging every word is a big NO. Hashtagging every word of your caption will not only bring up your post in front of the wrong audience but also confuses the content of your post.

 

  • Do incorporate brand hashtags

Bigger brands always come up with unique hashtags that reflect their brand personality perfectly. These unique hashtags ensure better viewership and followers. Statistics also show that influencers who use brand hashtags get more visibility through reshares. If you are an influencer who’s post got reshared by a well-known brand, you are sure to get more visibility and thereby more followers.

 

  • Don’t stick to the same hashtags

Mix it up! That is the fundamental rule of using hashtags. Instagram for instance allows the use of up to 30 hashtags per post. However, using the same hashtags every time for your posts is not a good strategy to get discovered by your target audience. So ensure that every time you are posting new content, you are using a mix of brand, community and campaign hashtags that are relevant to your product or service.

 

Hashtags – What to expect in 2021

 

Ultimately, deciding which hashtag is best suited for a particular post depends solely on your marketing strategy. The events of 2020, has brought a paradigm shift in the way the economy runs, pushing every brand, business and influencer to look at targeted practices that ensure short term ROI. With brands, businesses and influencers finding newer ways to stay visible and relevant we are now experiencing a social media resurgence- for social media has become a window into the outside world. For this simple reason, hashtags have become an inevitable part of social media management, to help users find information, do business, stay entertained and connect. 

 

Want to know more about social media management and hashtag strategies ideal for your brand? Connect with experts at our social media management agency for the best digital marketing services in Dubai.

 

December 13, 2020

Why You Should Go All-in with Digital Marketing in 2021

Dot Pattern

The Covid-19 pandemic has shown us that the internet is the future of business. 

 

To survive and grow, firms (including the more traditional ones) must invest in digital assets. This would include building user-friendly websites and adopting modern online marketing practices to engage existing customers and acquire new ones. 

 

If you’re a business owner or manager still wondering why you should invest more in digital marketing, this article is for you. 

 

In this post, we’ll be looking at the importance of digital marketing in today’s world and the marketing strategies you can employ to grow your business. 

 

Let’s start with the basics. 

 

What Does Digital Marketing Even Mean? 

I am sure this is not your first time hearing the phrase “digital marketing.” 

 

You probably landed on this page by searching for terms related to digital marketing or digital marketing agency. 

 

However, for the sake of those who are new to this digital marketing thing, I will give a brief explanation. 

 

Digital marketing is applying internet technologies, modern marketing practices, and online channels to promote a business or service. Digital marketing is also called online marketing or internet marketing. 

 

The tools used range from advertising channels such as social media platforms to audience research tools and other highly sophisticated user targeting and retargeting platforms and algorithms. We’ll examine a few of these later. 

 

Digital marketing is also further divided into organic and paid marketing. 

 

For organic marketing, practices such as social media management, search engine optimization, and viral marketing are employed to drive growth without spending money on advertising. 

 

On the other hand, paid marketing means you need to spend money to get customers. When you stop paying, customers stop coming. 

 

Which Strategy is Best for Your Business? 

I know that’s the question you will be asking yourself at this point. Well, to answer this question, you need to answer a few other ones:

  • What’s your marketing goal?
  • Who are your ideal customers?
  • Do you want short-term or long-term results?
  • And so on.

 

Ideally, it’s best to talk to a marketing strategist or a digital marketing agency to help you determine what marketing practices would be better for your business. If you are a Dubai business owner, feel free to schedule a free marketing consultation with us. 

 

Why Should You Invest in Digital Marketing?

There are so many reasons to invest in digital marketing. To keep this post concise, we’ll go over just five. 

 

Be where your customers are: Marketing is all about meeting your customers where they are. In today’s world, everybody is online, including your customers.

 

Facebook and Google control more eyeballs than all TV, newspaper, and radio stations in the world combined. In fact, all TV and radio stations now have websites and Facebook pages. Besides, people no longer read newspapers; they watch YouTube. 

 

So if there is one reason to go all-in on digital marketing, it’s because that’s where your customers are hanging out. 

 

By being where your customers and potential customers are, you can promote your business and build a better relationship with them. 

 

Trackable and measurable results: Two things that make digital marketing better than traditional advertising is tracking and analytics. 

 

Before the advent of digital marketing, analyzing the impact of a marketing campaign was difficult, if not impossible. 

 

When you advertise in newspapers, you can’t say with certainty how many people saw your ads. Unless you are running a coupon campaign, you will not be able to ascertain whether such a campaign was effective or not. 

 

With digital marketing, you can track every metric that matters to your business, from the reach to impressions, clicks, and actual conversions.

 

Better planning, budgeting, and forecasting: Because of the massive amount of data available to online advertisers, they can better predict the outcome of campaigns even before setting it up. 

 

Tools like Google keywords planner and Facebook ads planner can help you predict the number of people your campaign would reach and the amount of conversion to expect. 

 

Besides, you can rely on the data available on your advertising dashboards to plan for future campaigns. 

 

Cost-efficient advertising channels: Advertising on radio, televisions, and newspapers is so expensive that it is solely reserved for the big players.

 

Yet, digital marketing channels continue to generate more results than their traditional counterparts. 

 

For instance, a 30-second slot in the most recent Super Bowl game cost companies around $5.6 million to reach about 102 million people. With that amount, you can advertise your product in every country in the world using online channels such as Facebook, Instagram, and Google. If your ads are well managed, you’ll see better results.

 

If you don’t want to spend on paid ads, you can also employ viral marketing and SEO practices to promote your product. Such organic marketing tactics take time, but they work. 

 

Total control over your ads: When you advertise using traditional media, you are restricted in many ways. You can’t decide how the newspaper is distributed or who sees your ads. The cost is fixed, and you pay before you even start the campaign. You can’t pause or cancel the ads if you change your mind. Worse still, you can’t correct any mistakes once it’s published. 

 

The story is different with online channels. When advertising on Facebook, Google, or even Bing, you determine how much you want to spend, who you want to target, and the number of days you want your ads to run. You can pause or make changes to a live campaign.

 

Digital Marketing Strategies to Grow your Business

There are many marketing strategies that you can employ to generate more customers for your business. We’ll do a more detailed exploration of the entire list in another post. For this article, let’s look at a few of the prominent ones. 

 

Search Engine Optimization (SEO): This is the practice of improving a business’s visibility on search engines such as Google. To do this, you need to rank high for keywords and terms related to your business.

 

What does this entail? It means that you need to produce optimized content that search engines would like to show people when they search for things related to your products or services. 

 

SEO takes time, but the results are more sustainable than paid advertising.

 

Social Media Marketing/Management: Social media marketing involves using social media platforms to reach and acquire customers. The aspect of digital marketing that deals with engaging with clients on social media is called social media management.

 

To build a sustainable social media marketing strategy, you will need the right marketing person or agency. 

 

Pay Per Click (PPC): As the name implies, when using the PPC strategy, you pay for actions that your target audience takes on your advert. Such actions can include viewing, clicking, or purchasing your product.

 

PPC channels include Google ads, Bing ads, and many other native and programmatic ad networks. 

 

What’s Next?

We hope you found this post informative. If you are looking for a digital marketing agency to help straighten your digital footprint, we are here. 

 

We’re a digital marketing agency based in Dubai with clients from every corner of the world. Go ahead, book a free consultation call with us today.

September 24, 2020

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