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January 27, 2021

Why You Should Hire A Google Ads Agency in 2021

Dot Pattern

2021 is a year full of hope. With nations standing strong against the Covid-19 pandemic and rolling out vaccines, things have started to look up. Market places are already open and picking pace, with more and more brands taking their business online. 


Undoubtedly 2020 was a year of reinvention for every business out there. Even when bigger brands maintained a favourable online presence, SMEs used to hold back on their digital marketing needs, worried about cost and manpower requirements. However, as more and more people are getting online to shop and avail various services, it’s high time that every brand should think of strengthening their online presence.


In reality, online digital marketing is the cheapest per impression compared to all other mediums of advertising. It is also more efficient. As digital information can be accessed using the internet from any part of the world at any time, advertising online can reach a larger audience with less effort. So by relying on Google Ads, rest assured that information about your brand’s product or service can reach millions without burning a hole in your pocket.


Why do you need Google Ads?


You might be wondering what’s all the deal about Google Ads. Is it a necessity for your business to grow online? Let’s find out-


Google Ads is a pay per click (PPC) advertising service from Google, to advertise on its search engine. As the name suggests, the advertiser pays a fee when and only when their ad is clicked on by a user. If done right, Google Ads not only gets more people to visit your website but also targets the right audience.


Statistics show that Google receives nearly five billion searches every day. It is the one place where people go to get all their queries answered. An average user doesn’t differentiate between an advertisement and a regular search result as long as the result answers their question or provides a solution for their issue. Imagine if a person looking for a product or service you provide finds your website when they are specifically searching for it. Talk about red hot leads!


Sponsored ads also appear on websites that are part of the Google display network. Even while users mindlessly scroll browse through websites, your ads can appear and catch the eye of a potential customer.


In short, Google Ads is one of the strongest marketing tools for advertising on the internet. By including Google Ads to your digital marketing strategy, you could well be on your way to running a very busy business this year.


When to hire a Google Ads Agency?


We have seen that most small business owners do multiple roles every day. Visualizing new products/services, checking daily operations, going through expense sheets, setting up new marketing activities and a hundred other things may be on your daily to-do list. Trying to manage a Google Ads campaign in between all these will not only tiring but will not be as effective as you want it to be.


While Google Ads are accessible to everyone with a Google account, running an ad campaign takes a lot of effort. An ad campaign must be carefully planned and executed if you want to get desirable results while staying within your budget. A Google Ads manager is an expert who can assist you in this respect. An ads manager will not only set up your advertising campaign according to the specifics but will also regularly review the results and optimize it accordingly. This includes managing your cost per click (CPC), adding new keywords/negative keywords, analysing the performance of the ads, testing and updating ad copies and many other tasks that will ensure the best result from your campaign.


If you are looking for reasons to hire a Google Ads agency, we can give you six of them. Here is why you should consider hiring an ad agency-


1. Google Ads agencies know their tools

Ad agencies have experts who know Google Ads like the back of their hand. When it comes to effective ad management, it is necessary to know the many policies in place between multiple ad platforms. Ad managers have access to the latest rules and updates in Google Ads, which allows them to fine-tune campaigns to get the desired result. Agencies also utilize internal management and tracking software that can continuously monitor and provide reports, making google campaign management an ongoing process.


Google ads agency


2. Ad agencies manage your account better

Google Ads management is not a one-man-show. Having a team working on your account ensures faster setup and gets your campaign running in no time. A dedicated account manager will regularly update you about the campaign results and provide a comprehensive report. With an expert team at your disposal, rest assured that your ads run better and give your desirable results.


3. Ad agencies provide better content and designs

The success of an ad campaign is not only dependent on the strategy and ads management but also on how well the ad creative or landing page is designed. People are naturally drawn to eye-catchy advertisements. Simple and readable content that talks exactly about what you offer, complemented with smart designs can incite some interest and invite users to take action. Ad agencies have design and content specialists who can bring a ‘wow’ factor to your ads with impactful content and aesthetics, making it highly effective.


4. Ad agencies have invaluable experience

Ad agencies like ours have worked with many clients, running numerous campaigns at a time. This helps the ad management team to gain invaluable experience and expertise in what they do. Having worked on thousands of campaigns, every team member will be able to provide insights that are extremely helpful in running a successful campaign. The team will be well equipped to push for risks and reach out to untapped markets. This ensures quality leads from a wider audience that can be easily converted to loyal customers.


5. Ad agencies target all sections of the sales funnel

The sales funnel describes a customer’s journey from finding a brand to being its loyal customer. Running ads online requires a good understanding of the sales funnel. Here is how it works-


Each section of the sales funnel requires different digital marketing strategies. For instance, the top of the funnel is wider- representing a wider audience who are not yet aware of your brand. When advertising to this audience, the focus is on providing information about the products and services you offer. In the middle, you are targeting people who are already interested in your brand but have not converted. These are potential customers who are ready to buy from you with the right encouragement. So the ads must be tuned to inform about price drops and special discounts which pushes them to make a purchase. At the bottom of the funnel, you have your loyal customers. Here the ads should be more specific, providing details of new products and loyalty programs customers can avail.


digital marketing agency


As each section requires different kinds of advertising, with varied designs and content curated to target the right people, it requires a lot of expertise. Working with an ad management agency will help you navigate the nuances in advertising, making your campaigns highly effective.


6. Ad agencies let you focus on your business

What many people don’t know is that advertising is a business in itself. Add management agencies have account managers, creative directors, designers, developers and sales teams collaborating and working together at every point to run a successful ad campaign. By hiring a Google Ads agency to manage your ad campaigns, you can leave the specifics of digital marketing to them and focus on running your business.


Benefit from PPC Management


Hiring a PPC management agency to run your digital marketing campaigns is a great way to power up your business in 2021. Google Ads, Facebook and Instagram marketing all require expert insights and full-time commitment to run successful campaigns. Your ad campaigns are completely customizable depending upon your budget. So, take a break from your DIY marketing tactics and reach out to our specialists today for PPC management and other digital marketing services.


January 19, 2021

8 Instagram Hashtags Do’s & Don’ts

Dot Pattern

Hashtags are not a new addition on social media platforms. In fact, it’s a decade-old practice. However, finding the right hashtag to go with your post on social media platforms can be a true gamechanger. To reach the target audience on social platforms, using the perfect combination of hashtags is the key. Businesses and influencers all around the world are constantly experimenting, learning, and revising the use of hashtags to get better discoverability and gain more followers. In short, hashtags are easy to use, but hard to master.


So in this blog, let’s understand more about hashtags and 8 dos and don’ts that every business/influencer must know to grow your brand.


What’s the deal with Hashtags?


Technically speaking, a hashtag symbolized as ‘#’ is what we call a metadata tag. By using them on a photo, video and microblog content on social media platforms like Twitter, Facebook and Instagram, the posts get grouped with others using the same hashtag. Social media managers and agencies swear by the use of hashtags, as it allows users interested in similar content to find tagged posts easily, making them more visible and discoverable.  


While hashtags were reinvented on Twitter ten years ago, today it is widely used on social media platforms like Instagram, Facebook and Pinterest as well. While these platforms underwent a lot of changes over these years, the importance of hashtags has remained consistent.


For instance, even in 2021, the use of relevant and targeted hashtags on your Instagram posts and stories is undeniably the best way to get discovered and connect with new audiences. 


So how does it help your business or personal brand?


If used wisely, hashtags can differentiate your business or brand from the others. According to recent statistics, a post with at least one Instagram hashtag shows an average of 12.6% more engagement than posts without a hashtag.


Hashtags work similarly across all social platforms and is a recommended practice for social media management. Instagram hashtags organize and categorize photos and videos. When users search for topics they are interested in on the search bar, posts under the tag come up for easy access. The search bar also recommends similar hashtags to fine-tune searches. 

social media management hashtag

Meanwhile on Facebook, searching for content under a particular hashtag will open up a unique page showcasing all posts using the tag. This allows users to explore interesting content easily.

Sample Post social media management

Similarly, hashtags on Twitter pull up all the posts under the tag searched. Additionally, users have the option to sort the content by ‘Top’, ‘Latest’, ‘People’, ‘Photos’, and ‘Videos’.

Social Media Management | Instagram

Since hashtags are used with the sole intent to make content discoverable, the right hashtags can put you in front of your target audience, allowing them to connect with you instantly. 


Understanding Different Hashtags


Before you start using hashtags to promote your content on social platforms, it is important to learn about different types of hashtags. Understanding the types of hashtags will help you strategize better and bring your content in front of the right audience.


  • Branded hashtags


Branded hashtags are unique to each company or business and can be as simple as your brand name or company tagline. Using branded hashtags will help bring consistency to your page by imparting a strong brand identity.  

Branded Instagram Posts

Branded hashtags are largely used to promote campaigns or collect user-generated content. By reminding your existing social media followers to use the brand hashtags in their posts and stories, you can get discovered by a wider audience interested in your offerings. 


  • Campaign hashtags


Campaign hashtags are specifically used to promote things like the launch of a new product, special events or holiday giveaways. They are usually short-term tags and are a great way to build engagement during the campaign period. The below image shows posts on Instagram from Adidas’s “Original is” campaign. 

Campaign Hashtags | Instagram

  • Community hashtags


Used mostly by small businesses, community hashtags help connect like-minded audiences around a niche topic. Hashtags of particular products like #promdress or services like #fashionphotography, acronyms like #ootd (outfit of the day), location tags like#dubaifashion, etc. are all types of community hashtags that allows users to connect with others, improve their post visibility, gain followers and create their community.

Fashion Photography

How to improve your hashtag game? – Where to start


Once you have a better understanding of hashtags, you get started right away with their use. If you are a small business or personal brand looking to gain more followers, here are a few dos and don’ts to step up your hashtag game-


  • Do use niche hashtags


Niche hashtags are specific to your products or services, allowing you to get discovered by your target audience. Niche hashtags usually have identifiers like brand name or location, which improves your overall visibility on social media platforms. 


For instance, if you own a boutique in Dubai, do use hashtags like #dubaifashion or #dubaiboutique on your social media posts. This will help your online page and subsequently your store to get discovered by the right audience in the city and start gaining followers.


  • Don’t limit your hashtags to widely used ones

Popular hashtags often have over a million posts using them. Tags like #fashion for instance have over 900 million posts under it. From famous brands to an average social media user, this hashtag is widely used every day. If you limit your hashtags to similar ones with millions of tags under it, chances are that your post will get lost in the masses.


  • Do research hashtags before using them

While there may be hundreds of hashtags that are connected to your products or services, it is important to identify the ones that can make your post highly discoverable. Do thorough research and identify a niche and relevant hashtags that best describe your post’s content and use them accordingly.


  • Don’t use irrelevant hashtags

Many businesses and personal brands use irrelevant hashtags on their posts, thinking that they will get discovered by more people. However, remember that relevant hashtags take your content to the wrong audience who are least interested in what you offer. 


For instance, if your business deals exclusively with maternity clothing, using hashtags like #promdress or #ballgown to sell a maternity gown may not give the desired result. Instead, use targeted hashtags like #maternitygown or #maternitydress will help your post get discovered by pregnant women looking specifically for products you sell.


  • Do use easy to read hashtags

Using complicated hashtags with many words kills the purpose of using them. No one will readily search for a long and complicated tag while searching for topics they are interested in. So always keep your hashtags short, simple and easy to read.


  • Don’t hashtag every word

While using hashtags on the body of your caption is a good idea, hashtagging every word is a big NO. Hashtagging every word of your caption will not only bring up your post in front of the wrong audience but also confuses the content of your post.


  • Do incorporate brand hashtags

Bigger brands always come up with unique hashtags that reflect their brand personality perfectly. These unique hashtags ensure better viewership and followers. Statistics also show that influencers who use brand hashtags get more visibility through reshares. If you are an influencer who’s post got reshared by a well-known brand, you are sure to get more visibility and thereby more followers.


  • Don’t stick to the same hashtags

Mix it up! That is the fundamental rule of using hashtags. Instagram for instance allows the use of up to 30 hashtags per post. However, using the same hashtags every time for your posts is not a good strategy to get discovered by your target audience. So ensure that every time you are posting new content, you are using a mix of brand, community and campaign hashtags that are relevant to your product or service.


Hashtags – What to expect in 2021


Ultimately, deciding which hashtag is best suited for a particular post depends solely on your marketing strategy. The events of 2020, has brought a paradigm shift in the way the economy runs, pushing every brand, business and influencer to look at targeted practices that ensure short term ROI. With brands, businesses and influencers finding newer ways to stay visible and relevant we are now experiencing a social media resurgence- for social media has become a window into the outside world. For this simple reason, hashtags have become an inevitable part of social media management, to help users find information, do business, stay entertained and connect. 


Want to know more about social media management and hashtag strategies ideal for your brand? Connect with experts at our social media management agency for the best digital marketing services in Dubai.