January 27, 2021
Why You Should Hire A Google Ads Agency in 2021
2021 is a year full of hope. With nations standing strong against the Covid-19 pandemic and rolling out vaccines, things have started to look up. Market places are already open and picking pace, with more and more brands taking their business online.
Undoubtedly 2020 was a year of reinvention for every business out there. Even when bigger brands maintained a favourable online presence, SMEs used to hold back on their digital marketing needs, worried about cost and manpower requirements. However, as more and more people are getting online to shop and avail various services, it’s high time that every brand should think of strengthening their online presence.
In reality, online digital marketing is the cheapest per impression compared to all other mediums of advertising. It is also more efficient. As digital information can be accessed using the internet from any part of the world at any time, advertising online can reach a larger audience with less effort. So by relying on Google Ads, rest assured that information about your brand’s product or service can reach millions without burning a hole in your pocket.
Why do you need Google Ads?
You might be wondering what’s all the deal about Google Ads. Is it a necessity for your business to grow online? Let’s find out-
Google Ads is a pay per click (PPC) advertising service from Google, to advertise on its search engine. As the name suggests, the advertiser pays a fee when and only when their ad is clicked on by a user. If done right, Google Ads not only gets more people to visit your website but also targets the right audience.
Statistics show that Google receives nearly five billion searches every day. It is the one place where people go to get all their queries answered. An average user doesn’t differentiate between an advertisement and a regular search result as long as the result answers their question or provides a solution for their issue. Imagine if a person looking for a product or service you provide finds your website when they are specifically searching for it. Talk about red hot leads!
Sponsored ads also appear on websites that are part of the Google display network. Even while users mindlessly scroll browse through websites, your ads can appear and catch the eye of a potential customer.
In short, Google Ads is one of the strongest marketing tools for advertising on the internet. By including Google Ads to your digital marketing strategy, you could well be on your way to running a very busy business this year.
When to hire a Google Ads Agency?
We have seen that most small business owners do multiple roles every day. Visualizing new products/services, checking daily operations, going through expense sheets, setting up new marketing activities and a hundred other things may be on your daily to-do list. Trying to manage a Google Ads campaign in between all these will not only tiring but will not be as effective as you want it to be.
While Google Ads are accessible to everyone with a Google account, running an ad campaign takes a lot of effort. An ad campaign must be carefully planned and executed if you want to get desirable results while staying within your budget. A Google Ads manager is an expert who can assist you in this respect. An ads manager will not only set up your advertising campaign according to the specifics but will also regularly review the results and optimize it accordingly. This includes managing your cost per click (CPC), adding new keywords/negative keywords, analysing the performance of the ads, testing and updating ad copies and many other tasks that will ensure the best result from your campaign.
If you are looking for reasons to hire a Google Ads agency, we can give you six of them. Here is why you should consider hiring an ad agency-
1. Google Ads agencies know their tools
Ad agencies have experts who know Google Ads like the back of their hand. When it comes to effective ad management, it is necessary to know the many policies in place between multiple ad platforms. Ad managers have access to the latest rules and updates in Google Ads, which allows them to fine-tune campaigns to get the desired result. Agencies also utilize internal management and tracking software that can continuously monitor and provide reports, making google campaign management an ongoing process.
2. Ad agencies manage your account better
Google Ads management is not a one-man-show. Having a team working on your account ensures faster setup and gets your campaign running in no time. A dedicated account manager will regularly update you about the campaign results and provide a comprehensive report. With an expert team at your disposal, rest assured that your ads run better and give your desirable results.
3. Ad agencies provide better content and designs
The success of an ad campaign is not only dependent on the strategy and ads management but also on how well the ad creative or landing page is designed. People are naturally drawn to eye-catchy advertisements. Simple and readable content that talks exactly about what you offer, complemented with smart designs can incite some interest and invite users to take action. Ad agencies have design and content specialists who can bring a ‘wow’ factor to your ads with impactful content and aesthetics, making it highly effective.
4. Ad agencies have invaluable experience
Ad agencies like ours have worked with many clients, running numerous campaigns at a time. This helps the ad management team to gain invaluable experience and expertise in what they do. Having worked on thousands of campaigns, every team member will be able to provide insights that are extremely helpful in running a successful campaign. The team will be well equipped to push for risks and reach out to untapped markets. This ensures quality leads from a wider audience that can be easily converted to loyal customers.
5. Ad agencies target all sections of the sales funnel
The sales funnel describes a customer’s journey from finding a brand to being its loyal customer. Running ads online requires a good understanding of the sales funnel. Here is how it works-
Each section of the sales funnel requires different digital marketing strategies. For instance, the top of the funnel is wider- representing a wider audience who are not yet aware of your brand. When advertising to this audience, the focus is on providing information about the products and services you offer. In the middle, you are targeting people who are already interested in your brand but have not converted. These are potential customers who are ready to buy from you with the right encouragement. So the ads must be tuned to inform about price drops and special discounts which pushes them to make a purchase. At the bottom of the funnel, you have your loyal customers. Here the ads should be more specific, providing details of new products and loyalty programs customers can avail.
As each section requires different kinds of advertising, with varied designs and content curated to target the right people, it requires a lot of expertise. Working with an ad management agency will help you navigate the nuances in advertising, making your campaigns highly effective.
6. Ad agencies let you focus on your business
What many people don’t know is that advertising is a business in itself. Add management agencies have account managers, creative directors, designers, developers and sales teams collaborating and working together at every point to run a successful ad campaign. By hiring a Google Ads agency to manage your ad campaigns, you can leave the specifics of digital marketing to them and focus on running your business.
Benefit from PPC Management
Hiring a PPC management agency to run your digital marketing campaigns is a great way to power up your business in 2021. Google Ads, Facebook and Instagram marketing all require expert insights and full-time commitment to run successful campaigns. Your ad campaigns are completely customizable depending upon your budget. So, take a break from your DIY marketing tactics and reach out to our specialists today for PPC management and other digital marketing services.
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