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December 20, 2020

Top 6 Ways To Update Your Website In 2021

Dot Pattern

Things change fast in the digital space. 


To stay relevant, your business must adapt to such changes when they happen. 


Your social media managers must stay up-to-date with the latest industry trends. Your paid campaign managers must be on top of all the updates on paid advertising platforms like Google, Facebook, and Instagram. Most importantly, your website, which is your corporate office in the online world, must be kept updated at all times. 


Below are some tips that you can consider when updating your website. 


Start With Competitor Research

Most business managers know that competitor research is essential in everything they do in business. Unfortunately, they often ignore it when building or updating their business assets. 


So if you want to update your website, start by checking competitors’ websites. Their activities could be a signal of what is going on in your market.


You can also use some specialized web tools to measure the overall performance of your competitors’ websites. 


SimilarWeb, Google Alert, and Ahrefs are among the top web tools used to compare and keep tabs with competitors in the industry. 


Ahrefs will help you generate competitor statistics and explain what to do to stay ahead of them.


Other tools you can check out are BuzzSumo, Marketing Grader, SpyFu, and SpyOnWeb. These tools are user friendly and don’t require any exceptional learning.


Most of the tools offer free versions and free trials. Go ahead and try some of them. If you would like professional help with planning and updating your website, please feel free to reach out to us. 


Keep the Design Simple and Relevant

The first impression matters.


So if you want people to remember your website after they have left it, you must make an effort to wow them. 


That said, keep in mind that a great website design isn’t just about visuals; it’s also about structure, content, and flow. 


Some of the web design features that you can consider incorporating into your website design or update are: 


  • Vector arts: They are timeless and light — yet trendy. 
  • Videos and animation explainers: They can help convey information quicker, but try to keep the video short and small to avoid reducing your website speed.
  • Layout type: Go for asymmetrical design if you want your website to appear modern and have the design skills to pull it off. On the other hand, if you want your website to convey class and orderliness, a symmetrical design style would be right. 


While these tips can help you plan your website update by yourself, it’s advisable to seek a professional website design company. This will save you a lot of time and money in the long-run. 


Make Your Website User-friendly and Functional


Have you read the book “Don’t Make Me Think” by Steve Krug? 


If you haven’t, please do before you start planning your website design update.


The main idea is that users appreciate anything that makes their life simpler. So when designing your website, make sure that important details are quickly visible to your visitors. 


If there are hidden elements, your design should make it simple to navigate and find. 


Thus, ensure that your website is web and mobile-optimized, loads fast, and easily navigable. Lastly, fix all broken links and update all your information, including contact details and social media handles. 


Invest in Search Engine Optimization (SEO)

No doubt, it’s easier to get results through paid marketing campaigns. Still, if you want your website to remain relevant long-term, it’s wise to invest in SEO. 


Search Engine Optimization (SEO) will improve your website’s visibility and ranking so you can keep getting traffic in the future. This will equally lead to higher leads and customers for lesser or no additional cost.


Thus, apart from investing in website design updates, you should regularly update your website content and focus on ranking for keywords related to your business. 


You can use Google Keyword Planner to discover the keywords that would drive the most traffic to your business. 


Setup Your Analytics Properly

Analytics is one of the best tools created by Google. This tool is useful for measuring user behavioral data and tracking website performance. It’s also essential for diagnosing errors in your website.


There are a ton of other analytic tools out there as well. If you are running Facebook campaigns, pay close attention to your ads manager dashboard to understand your campaigns’ performance. The same goes for other platforms and channels.


That said, make sure you always compare the results you see on the other dashboards with what is available on your Google Analytics. If you discover any discrepancies, then ask questions to know why it’s happening. 


Consider Adding E-commerce Functionality

When updating your website, you should consider adding e-commerce functions. 


These days, you don’t have to be Amazon or Alibaba to sell online. People are becoming more comfortable shopping online, especially since the Covid-19 pandemic showed us that it’s safe. 


With a simple shopping cart or booking page, and a seamless checkout process, you can sell your products or services to people from all over the world. 


If you are wondering how to get started, please reach out to us. We can assess your business to ascertain how to integrate e-commerce functionality into your website. This would depend on the technology stack of your website. 


Why You Should Keep Your Website Updated

Since you’ve read to this point, it means you’re serious about updating your website. 


However, if you are wondering if the stress of updating your website is worth it, here are three reasons to do it. 


Trust: Visitors rely on the impression they get from your website and other online platforms when making buying decisions. If your business website is left the same way for a long time while your competitors keep doing new things, you risk losing your visitors’ trust. You may even lose existing customers to more innovative competitors. 


Business Visibility: Website update increases visibility as search engines favor websites with fresh content, optimized keywords, and updated designs. Thus, updating your website does not only make it trendy. It’s also an excellent way to generate new leads and keep existing customers excited about doing business with you. It’s a signal that you are innovative.


Survive Algorithmic Changes: Google and other search engines change and update their algorithms often. So it’s vital to adjust to these changes and position your website to either take advantage of them or avoid pitfalls.


What’s Next?

Website design and updates can be rigorous and time-consuming. You have to decide the design layout, write content, choose the appropriate technology, and create the design elements using photoshop and other tools.


You also have to set up the analytics and other dashboards and sync them with your website for proper reporting. 


It doesn’t end there. You need to update your content regularly and keep an eye on algorithmic changes. 


As a business owner or manager, you may not have time for all these. If you need professional help, please don’t hesitate to contact us. We’re a Dubai-based digital marketing agency with clients from different parts of the globe. Book a free consultation call with us today so we can go over your design needs.

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December 13, 2020

Why You Should Go All-in with Digital Marketing in 2021

Dot Pattern

The Covid-19 pandemic has shown us that the internet is the future of business. 


To survive and grow, firms (including the more traditional ones) must invest in digital assets. This would include building user-friendly websites and adopting modern online marketing practices to engage existing customers and acquire new ones. 


If you’re a business owner or manager still wondering why you should invest more in digital marketing, this article is for you. 


In this post, we’ll be looking at the importance of digital marketing in today’s world and the marketing strategies you can employ to grow your business. 


Let’s start with the basics. 


What Does Digital Marketing Even Mean? 

I am sure this is not your first time hearing the phrase “digital marketing.” 


You probably landed on this page by searching for terms related to digital marketing or digital marketing agency. 


However, for the sake of those who are new to this digital marketing thing, I will give a brief explanation. 


Digital marketing is applying internet technologies, modern marketing practices, and online channels to promote a business or service. Digital marketing is also called online marketing or internet marketing. 


The tools used range from advertising channels such as social media platforms to audience research tools and other highly sophisticated user targeting and retargeting platforms and algorithms. We’ll examine a few of these later. 


Digital marketing is also further divided into organic and paid marketing. 


For organic marketing, practices such as social media management, search engine optimization, and viral marketing are employed to drive growth without spending money on advertising. 


On the other hand, paid marketing means you need to spend money to get customers. When you stop paying, customers stop coming. 


Which Strategy is Best for Your Business? 

I know that’s the question you will be asking yourself at this point. Well, to answer this question, you need to answer a few other ones:

  • What’s your marketing goal?
  • Who are your ideal customers?
  • Do you want short-term or long-term results?
  • And so on.


Ideally, it’s best to talk to a marketing strategist or a digital marketing agency to help you determine what marketing practices would be better for your business. If you are a Dubai business owner, feel free to schedule a free marketing consultation with us. 


Why Should You Invest in Digital Marketing?

There are so many reasons to invest in digital marketing. To keep this post concise, we’ll go over just five. 


Be where your customers are: Marketing is all about meeting your customers where they are. In today’s world, everybody is online, including your customers.


Facebook and Google control more eyeballs than all TV, newspaper, and radio stations in the world combined. In fact, all TV and radio stations now have websites and Facebook pages. Besides, people no longer read newspapers; they watch YouTube. 


So if there is one reason to go all-in on digital marketing, it’s because that’s where your customers are hanging out. 


By being where your customers and potential customers are, you can promote your business and build a better relationship with them. 


Trackable and measurable results: Two things that make digital marketing better than traditional advertising is tracking and analytics. 


Before the advent of digital marketing, analyzing the impact of a marketing campaign was difficult, if not impossible. 


When you advertise in newspapers, you can’t say with certainty how many people saw your ads. Unless you are running a coupon campaign, you will not be able to ascertain whether such a campaign was effective or not. 


With digital marketing, you can track every metric that matters to your business, from the reach to impressions, clicks, and actual conversions.


Better planning, budgeting, and forecasting: Because of the massive amount of data available to online advertisers, they can better predict the outcome of campaigns even before setting it up. 


Tools like Google keywords planner and Facebook ads planner can help you predict the number of people your campaign would reach and the amount of conversion to expect. 


Besides, you can rely on the data available on your advertising dashboards to plan for future campaigns. 


Cost-efficient advertising channels: Advertising on radio, televisions, and newspapers is so expensive that it is solely reserved for the big players.


Yet, digital marketing channels continue to generate more results than their traditional counterparts. 


For instance, a 30-second slot in the most recent Super Bowl game cost companies around $5.6 million to reach about 102 million people. With that amount, you can advertise your product in every country in the world using online channels such as Facebook, Instagram, and Google. If your ads are well managed, you’ll see better results.


If you don’t want to spend on paid ads, you can also employ viral marketing and SEO practices to promote your product. Such organic marketing tactics take time, but they work. 


Total control over your ads: When you advertise using traditional media, you are restricted in many ways. You can’t decide how the newspaper is distributed or who sees your ads. The cost is fixed, and you pay before you even start the campaign. You can’t pause or cancel the ads if you change your mind. Worse still, you can’t correct any mistakes once it’s published. 


The story is different with online channels. When advertising on Facebook, Google, or even Bing, you determine how much you want to spend, who you want to target, and the number of days you want your ads to run. You can pause or make changes to a live campaign.


Digital Marketing Strategies to Grow your Business

There are many marketing strategies that you can employ to generate more customers for your business. We’ll do a more detailed exploration of the entire list in another post. For this article, let’s look at a few of the prominent ones. 


Search Engine Optimization (SEO): This is the practice of improving a business’s visibility on search engines such as Google. To do this, you need to rank high for keywords and terms related to your business.


What does this entail? It means that you need to produce optimized content that search engines would like to show people when they search for things related to your products or services. 


SEO takes time, but the results are more sustainable than paid advertising.


Social Media Marketing/Management: Social media marketing involves using social media platforms to reach and acquire customers. The aspect of digital marketing that deals with engaging with clients on social media is called social media management.


To build a sustainable social media marketing strategy, you will need the right marketing person or agency. 


Pay Per Click (PPC): As the name implies, when using the PPC strategy, you pay for actions that your target audience takes on your advert. Such actions can include viewing, clicking, or purchasing your product.


PPC channels include Google ads, Bing ads, and many other native and programmatic ad networks. 


What’s Next?

We hope you found this post informative. If you are looking for a digital marketing agency to help straighten your digital footprint, we are here. 


We’re a digital marketing agency based in Dubai with clients from every corner of the world. Go ahead, book a free consultation call with us today.